Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

We are facing a major change in the way consumers approach advertising channels; traditional media is becoming day after day less effective while users are increasingly demanding to be more actively involved in the communication process.

The mobile phone (the so-called third screen) is the most ubiquitous media ever, and studies show that a very high percentage of mobile users now carry a handset that is Bluetooth-enabled. PUSH has partnered with BlueMAGNET for its proximity marketing technology.

This software is the next-generation Bluetooth marketing system. The technology will monitor your advertising area or event site waiting for a new possible customer and when this customer approaches, it will offer him to receive a text promotion, a video promotion, a photo or even your business card! Key

Features:

• Can publish advertisements in a range of up to 100 meters
• Can publish advertisements  simultaneously for up to 7 devices.
  (Depending on your Bluetooth hardware). 
• Doesn’t require any special hardware
• Requires permission from the device before sending advertisements.
• No spamming is allowed
• Create multiple advertising campaigns.

A single campaign can have more than one running advertisement at the same time.Can send different types of advertisements including:-
Text, Still Images,Animated images,Audio Files,Video Clips,Business Cards,Calendar Events,Java Applications and Games, Full reports to help you analyze the campaigns performance.